Movri provides Lens & Camera Rentals for professional photographers, videographers, filmmakers, and photography/videography hobbyists.

As part of the FE line of lenses, the FE 50mm f/1.4 is designed to cover a7-series cameras’ full-frame sensors. Since it’s an E-mount lens, it’s also fully compatible with APS-C NEX cameras. 

Normal Angle & Aperture
Sony Planar T* FE 50mm f/1.4 ZA Lens is a normal-length prime designed for full-frame E-mount mirrorless cameras. When used on a full-frame camera, the 50mm focal length offers a normal field of view that’s useful for just about any type of photography. Fast f/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques. 

Direct Drive Super Sonic Wave Autofocus System
A ring drive Super Sonic wave AF motor and internal focus mechanism uses piezoelectric elements oscillating at ultrasonic frequencies to provide quick, quiet, and precise autofocus performance that’s great for still and video use. An AF/MF switch is present on the lens barrel for intuitive tactile control and rapid access to select settings. 

Advanced Optics
The FE 50mm f/1.4 is based on the Zeiss Planar optical design. Its twelve elements in nine groups include One Advanced Aspherical (AA) and one aspherical element for effective control over astigmatism, field curvature, coma, and other spherical aberrations. One extra-low dispersion element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality. This lens’s rounded eleven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques, while Zeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity. 

High-Quality Build
The FE 50mm offers Dust- and moisture-sealed design that better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures. The all-metal barrel gives the lens a solid feel, and boasts a smooth, responsive manual focus ring. The Physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications. 

Movri Canada, providing the mail-delivery system, is set out to make the gear available at more affordable prices through online rentals.

• Sony Planar T* FE 50mm f/1.4 ZA lens is compatible with Sony E mount cameras in both full frame (FE) and crop frame/APS-C. Its effective focal length on a crop sensor is equivalent to 75mm.

• It is designed specifically for full frame FE mount cameras, such as the Sony a7 series, but will also mount on regular E mount cameras, such as the Sony Alpha a6500 or E mount Super 35 video cameras, such as the FS7 II.

• This lens is ideal for portrait and street photography.